As a creative strategist, I help mission-driven brands bring their ideas to life through story-rich strategy, meaningful design thinking, and audience-centered campaigns.
With over 7 years’ experience working at the intersection of creativity and purpose, I specialize in turning complex ideas into visual narratives that inspire action and deepen engagement.
Whether I’m leading a rebrand, designing a campaign, or co-creating with educators, artists, or change-makers — I bring curiosity, empathy, and intention to every brief.
My work lives where impact meets imagination — let’s build something bold together.
Crafting visual narratives and campaign concepts that reflect identity, activate community, and align with purpose. In 2024 I spearheaded the 12-week “Voices of Change” campaign for eight youth-led NGOs across Gauteng, delivering a modular brand guide, 40 short-form videos, a travelling poster exhibition, and a 12-page impact report that helped secure R1.8 million in follow-up funding.
Developing purpose-driven strategies that align bold ideas with meaningful outcomes. In 2023, I partnered with an education nonprofit to redesign their brand and communication strategy, leading a three-month research sprint and cross-team audit that culminated in a refreshed mission statement, audience persona profiles, and a scalable messaging system. This strategic clarity helped them secure a multiyear funding grant and expand into two new provinces.
Designing and facilitating workshops that spark insight, build trust, and lead to actionable outcomes. I’ve co-created more than 40 collaborative spaces for teams ranging from grassroots organizers to education startups, using visual thinking, storytelling, and design sprints to unlock new ways of working.
Blending creative vision with strategic clarity to craft human-centered, resonant experiences. I combine bold imagination with disciplined planning to create work that truly connects.
Translating mission and values into clear positioning and visual storytelling.
Writing with authenticity and clarity to amplify ideas that matter.
Facilitating creative processes that unlock new thinking and shared solutions.
Building warm, intentional creative environments that empower people and ideas to thrive.
If you're building something bold, kind, and culture-shifting — I'd love to co-create with you.
